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Behind the scenes of Marie Curie's new TV advert

4 Oct 2023

3 min read

All UK

By Marie Curie, Marie Curie

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You might have spotted an advert on TV or social media about how Marie Curie is here to care when there is no cure, whatever the illness. You might also have heard about it on the radio.
Our new ad shows the experiences of a range of people living with an illness they're likely to die from, and the people closest to them.
This includes a mother asking for support navigating difficult conversations, a man receiving pain relief, and a woman being helped with breathlessness. It also shows Marie Curie Nurses and healthcare professionals caring for them by easing pain, protecting dignity and supporting loved ones.
We spoke to the people we support, and our staff, to gather stories of the care Marie Curie provides. Every story you see is based on real people's experiences.
We've made this ad to make sure that people know about the support we offer so they can get the care they need. We've done this by showing real stories of people that Marie Curie, day in and day out, help to live the best life they can, for as long as they can.
Above all, we want people to know that wherever you are, whatever the illness, we're with you to the end.

Watch: With you to the endWatch: With you to the end

Are those real Marie Curie Nurses in the ad?

Many of the people you see are real Marie Curie Nurses and Healthcare Assistants. This includes Isaac Otengo, Marie Curie Nurse; Marlene Bayuga, Marie Curie Healthcare Assistant; and Cherry Rowland, Marie Curie Healthcare Assistant.
Isaac Otengo, Marie Curie Nurse
Other nurses in the ad, and the people receiving care and their families, are played by actors.

Can Marie Curie really help with the types of things shown in the ad?

Yes. Marie Curie staff care when there is no cure, whatever the illness. We'll ease your pain, protect your dignity and support the people you love – putting you first.
We know that when you're living with a terminal illness, getting the right pain relief and clinical care can make all the difference. We'll help you to live as well as you can and keep doing what matters most to you. You'll be treated with dignity and respect, especially when you're at your most vulnerable, so you feel safe, supported and not alone. We'll soothe the worry and stress of those closest to you with practical care and emotional support, so together you can make the most of the time you have left.
We've provided expert end of life care for over 75 years and we won't stop now. Whatever the illness, we're with you to the end.
A good end of life experience will be different for everyone. That's why we employ a range of people, from Companion volunteers and Energy Support Officers to Marie Curie Nurses, so you can live the best life possible, right to the end.

What's the song in the advert?

The song is By My Side by The Paper Kites (feat. Rosie Carney).

Can I share the ad?

Of course! Remember to tag us @MarieCurieUK when you do.

Frequently asked questions

Whatever the illness, we're with you to the end. Call 0800 090 2309 for support today. We're open 8am – 6pm Monday to Friday, and 10am – 4pm on Saturdays.
Published: 4 Oct 2023
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©2025 Marie Curie. Registered Charity, England and Wales (207994), Scotland (SC038731). Registered company limited by guarantee, England & Wales (507597). Registered Office: One Embassy Gardens, 8 Viaduct Gardens, London SW11 7BW

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