MORRISONS ANNOUNCES NEW NATIONAL CHARITY PARTNERSHIP WITH MARIE CURIE

- £15 million target set to help families get the best end of life care possible, whatever the illness -

Morrisons announces its new national charity partner, Marie Curie, with a shared ambition to improve end of life care for local communities. Chosen from over 100 charities, Marie Curie is the UK's leading end of life charity. The new three-year partnership aims to raise £15 million.

Currently, one in four people in the UK dies without the care and support they need at the end of life. The partnership will help to address this through three core areas:

• Enhancing hospices across the UK
• Providing more nurses and more expert care in local communities
• Helping to create moments that matter at the end of life

Morrisons will be launching the partnership with various fundraising activities with its colleagues and customers including in store fundraising and collections during the Christmas period, . The retailer will also introduce an on-pack donation across its much-loved Rudi the Reindeer inspired range of products in time for Christmas giving, alongside an array of Christmas sandwiches and further products sold in its stores and online. For every product sold a percentage of the proceeds will go to Marie Curie to help people facing terminal illness and fund vital end of life care across the UK.

Matthew Reed, Chief Executive at Marie Curie said: "We are thrilled to announce our new national charity partnership with Morrisons. We aim to raise over £15 million over three years which is a first for us through a charity partnership. Our ambition is to help more local communities and families receive the best end of life care possible, whatever the illness, wherever they are."

Rami Baitiéh, Morrisons CEO said: "I am delighted that Morrisons will be partnering with Marie Curie for the next three years. Our partnership will fund improvements to Marie Curie hospices across the country, create more moments that matter for those living with terminal illness and help fund more Marie Curie nurses in local communities.
Not only are we food makers and shopkeepers but we are fundraisers, supporting charities and making a difference to people's lives. Together we are aiming to raise £15 million, to help families get the best end of life care possible, whatever the illness, wherever they are."

Jyoti Smith, who has pulmonary fibrosis and is cared for by Marie Curie at home, said: "I am so excited that Morrisons is Marie Curie's new charity partner. I'm a foodie by heart, and one of my favourite obsessions is buying ingredients from Morrisons. Since I received my terminal diagnosis in 2016 when I was 25, my Marie Curie nurse Jenna has helped me a lot and I'm so thankful for all the work the charity does.

"Marie Curie nurses make all the difference. I encourage everyone to donate to Marie Curie in Morrisons so everyone can get the best end of life."

Marie Curie care for people with any illness they are likely to die from including Alzheimer's (and other forms of dementia), heart, liver, kidney and lung disease, motor neurone disease, Parkinson's, and advanced cancer. The charity provides expert hospice and end of life care in people's homes, in its hospices, and over the phone, ensuring people are free from unnecessary pain, and have the dignity and respect they deserve.

- ENDS -
Notes to Editor:

Further information can be found at: https://www.mariecurie.org.uk/Morrisons

Marie Curie – please note we are 'Marie Curie' (not 'Marie Curie Cancer Care').

Further Information:
For more information, please contact the Morrisons PR team at The Academy on 020 7100 7100 or morrisons@theacademypr.com or mariecurie@theacademypr.com.

About Marie Curie

• Marie Curie is the UK's leading end of life charity.
• The charity provides expert end of life care for people with any illness they are likely to die from, and support for their family and friends, in our hospices and where they live. It is the largest charity funder of palliative and end of life care research in the UK, and campaigns to ensure everyone has a good end of life experience. Whatever the illness, we're with you to the end.
• If you're living with a terminal illness or have been affected by dying, death and bereavement, Marie Curie can help. Visit www.mariecurie.org.uk or call the free Marie Curie Support Line on 0800 090 2309.

mariecurie.org.uk
facebook.com/MarieCurieUK
twitter.com/mariecurieuk
instagram.com/mariecurieuk

About Morrisons:
Morrisons has a rich history that dates back to 1899 when William Morrison first opened an egg and butter stall in Bradford. 125 years on, customers continue to enjoy our great quality British food and our Market Street heritage is clear to see in our circ. 500 stores where skilled colleagues such as our butchers, fishmongers, and bakers proudly make and serve customers fresh food every day.

As well as our supermarkets, we also have 1,600 Morrisons Daily convenience stores - around 600 of which are franchise stores - and an online delivery service where our customers can order their groceries from the comfort of their own home and have them delivered by us or one of our partners including Amazon and Deliveroo.

We also have our own manufacturing business spread across 18 sites where we pack and process fresh meats and fish, savoury and sweet pies, fruit and veg, flower bouquets, bread and more. As a result, we're proud to be British farming's single biggest direct customer.

Our wholesaler business serves customers across the UK and further afield through our extensive network of national and regional distribution depots.